Blackfin Partnerships

From event or property entitlement and building naming rights to curated partnerships, licensing ventures, value-in-kind trades and media buys, we have unparalleled experience in building and executing win-win partnerships.We have structured, sold and negotiated countless partnership arrangements that bring together sport properties and corporations to achieve exceptional results that maximize revenue, drive awareness and visibility, and cultivate community affinity. 

We have advised on all manner of sport & entertainment business operations and helped clients navigate complex processes and governing body requirements. Our work incudes sponsorship strategy, venue operations planning, merchandise license and retail operations strategy, event operations planning and more. We also facilitate referrals and outreach for clients, providing access to our vast network of industry contacts and experience so that clients can connect and extend their reach and impact.  

We have negotiated, reviewed, drafted and advised on hundreds of agreements and drafted policies and correspondence relating to a variety of legal issues for sports and entertainment businesses. We have particular expertise in venue leases and operating agreements, sponsorship and supply arrangements, executive/ coach employment agreements, service and license agreements for athletes, performers and artists and acquisition agreements for sport franchises and properties.
For large transactions, we can call upon additional expertise through law firm relationships in both Canada and the U.S.   

From securing and negotiating employment opportunities to assisting with endorsement deals, brand development and speaking engagements, we act as representatives for athletes, coaches, sport executives, musicians and media personalities.We're in your corner to maximize the opportunities you can garner from your position within the sport landscape.